Less than 5% of all agents actually have a written business plan. Interesting to note, the real estate business is quickly moving to a place where 5% of the agents are doing a large percentage of the business.

Take the time to do a business plan, act on it, and position yourself as a leading agent in the market.

Here are the basic elements of a business plan:

1. Measurable Results

  • Number of closed transactions
  • Average sales price
  • Total sales volume
  • Average commission percentage per transaction
  • Total gross commission income

2. Strategies and Tactics

  • Lead generation
  • Lead management
  • Lead follow-up

3. Budgeting

  • Marketing budget
  • Business Expenses
  • Commission Split or Fees to Broker

A business plan is not about complexity, it’s about simplicity and clarity.

  • What are your results going to be?
  • How are you going to get there?
  • What are the financial measurements?